New Text Messaging Compliance Rules Are Coming – Is Your Business Ready?

“Text marketing doesn’t work,” someone says, probably right before clicking on a text offer they received. Whether we like it or not, SMS remains one of the most effective ways to engage customers, increase conversions, and drive action.

And yet, new compliance changes are rolling out that could jeopardize your ability to send texts if you’re not prepared. Wireless carriers are tightening regulations, meaning businesses that fail to comply could face blocked messages, increased fees, or account suspensions.

If your business, campaign, or nonprofit sends marketing texts, now is the time to ensure you’re fully compliant with the latest 10DLC regulations. The good news? Freedom Socials’ Text Messaging Compliance Package makes compliance simple and stress-free.

🚨 The State of 10DLC in 2025

10DLC (10-Digit Long Code) regulations aren’t new, but enforcement has increased significantly to reduce spam and improve message deliverability. Mobile carriers continue refining their vetting processes, and compliance expectations have grown more detailed.

Here’s what you need to know:

✅ Registration is Mandatory – If you’re sending Application-to-Person (A2P) texts using a 10-digit number, you must register with The Campaign Registry (TCR). Unregistered messages risk higher fees, reduced throughput, or complete blocking.

✅ Campaign Approval Takes Time – Each campaign requires a manual review process. Political campaigns need additional verification via Campaign Verify, which can add days or weeks to approval timelines.

✅ Explicit Opt-Ins Are Required – A simple web form checkbox or written consent is no longer enough. Businesses must provide documented proof of opt-in for every recipient.

✅ Privacy Policies Must Be Public – Your website must include a Privacy Policy and SMS Terms & Conditions, clearly outlining how you handle text messaging data and opt-outs.

✅ Delivery Rates Depend on Your Compliance – Carriers limit throughput based on your trust score. If your texts are being delayed or blocked, it could be due to an unverified or non-compliant campaign.